Ladies can legitimately wear higher heels, while for short men, increased only undercover, so "stealth increases" shoes became more popular, the increased lot of short men preferred. Invisible height increasing shoes are different from ordinary high heel, padded high heel concealed inside the shoes, from the outside it looks no different from ordinary shoes, so it is suitable for both beauty and short men afraid of being made fun of.



Insiders said that investment increased stealth shoe store and consumer groups is limited and the growth slower, long-term foster insisted on death "Shou", step by step towards a "one-way". Insiders said that investment increased stealth shoe store and consumer groups is limited and the growth slower, long-term foster insisted on death "Shou", step by step towards a "one-way".



After what had been the increased Mr Liu is a brand of shoe distributor in Foshan. 4 years ago when he was just an ordinary clerk, he was often himself chagrin of less than 1.70 meters tall, but that he sees a business opportunity. After repeated selection, Mr LAU believes that the men's height increasing shoes elevatingshoes shop well, cheap and at that time in Foshan, having no competitors, so he took out more than 40,000 yuan deposit, rented a small shop on the second floor in a square, the couple increased cooperation opened invisible shoe store.



Open early business cools



Shop the first month, because of the low visibility, Liu's business is very quiet, sometimes days without a customer walked in. Later, Mr Lin advertised through flyers and other publicity methods, slowly expanding influence, store business began to improve. At present Liu increased stealth shoe store has a stable customer base, ranging in age from 20~50sui has, which local and foreign customers accounted for about half of net income has reached thousands of Yuan per month.



Although the market demand is not very big, but once demand, height increasing shoes owned by group of clients is quite stable, brand loyalty is very high. Liu said that as leather shoes up both inside and outside of the shoe heel 6~10 cm tall, so the shoes require a higher degree of quality and comfort, so a little subtle differences between different brands is likely to affect the customer's choice, soon look for a brand, usually does not change again, brand loyalty is very high.



"The Foshan consumer groups are not too large, only for specific consumer groups are part of doing business, but once a stable customer base, and this will follow the business stability, but overall it's hard to reach the level of hot. "Mr Liu said.



Investment increased stealth shoe shop the biggest risk comes from two things: first, customer groups, a narrower, the second is a long cultivation period in the market, slow death "Shou".



Mr Liu said brand invisible shoes with high prices are not low, General 330~390/pair, shoppers are going to have a certain amount of spending power. Investing in a stealth increase shoe store, at least 3-6 months of market requires patience died "Shou", slowly accumulated customers and market credibility. Secondly operating height increasing shoes are divided into seasons, typically every 3 ~ August is slow, sales could fall by half.



"Height increasing shoes at present average profit margins of around 30%, and due to limited consumer group, some are robbing tourists, often unscrupulous competition, which has cultivated a fixed customer base increased shoe shops, say that it is a potential risk. "Mr Lau added.



VIP business is business critical



Since it is aimed at in the VIP business, and therefore how open markets and retain repeat business will become critical to operating a stealth increase shoe store.



Shop the early market is the first step to business success or failure. Liu Mr said increased shoes market is a rely on Yu customer of loyalty degrees and heads of market, so first must to select brand quality excellent and market reputation good of brand operating, and also to do market survey, full understanding brand operating of advantage and disadvantage; second to do propaganda promotion work, cannot waiting for customer door, to active out of to development potential customer, as to downtown distributed propaganda single Zhang,; its three to retain repeat customers.



"Height increasing shoes a consumer brand loyalty are quite high, not easily replaced, tourists are also fixed. "Mr Liu said, although expanding more slowly, but repeat customers is steadily increasing. General 1~2 season every new customer deal, 3-6 months after market can open.

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